James first became aware of Design for Digital Media whilst completing an Art Foundation course back in 2017. Before taking the plunge to study Digital Media at his hometown university, he took a year out to explore his options, trying out Design for Art Direction in the capital.

A dab hand with Photoshop, Illustrator, After Effects, InDesign and the LZX Vidiot, James integrates photography, video, animation and graphics into his textural works, viewing each element as an instrument within his visual song.