Why This Year’s “Deals” Might Cost You More Than You Bargain For
Black Friday used to be all about grabbing that half-price TV or finally upgrading your phone for less. But in 2025, as prices keep climbing and digital scams become more sophisticated, many Brits are finding themselves the ones being “checked out” — by fraudsters.
As tempting as flash sales and “too-good-to-miss” deals can be, they also make you a prime target. With AI-fuelled scams mimicking brands, banks, and even people you trust, the real cost of chasing a discount might be your hard-earned money.
Scams Are Getting Smarter – And You’re Not Imagining It
AI tools like ChatGPT have been used by scammers since 2022 to write near-perfect emails and texts. In 2025, this tech has become more advanced, cheaper to access, and far more dangerous. Whether it’s a “missed delivery,” a fake checkout page, or a bogus loan offer, the threats are no longer easy to spot.
According to UK Finance, Brits lost over £1.1 billion to fraud in 2024, with investment and impersonation scams surging in the lead-up to Christmas. And it’s only getting worse as we head into peak shopping season.
The Financial Conduct Authority (FCA) recently found that:
- Two-thirds of parents feel pressured to overspend around Christmas.
- Over 40% of UK adults worry they won’t cover costs this year.
- More than 1 in 4 parents of young children are considering borrowing to fund the holidays.
Fraudsters know this — and they’re counting on you feeling the squeeze.
The Most Common Black Friday Scams to Watch Out For
Scammers prey on two things: urgency and trust. Here’s where they strike hardest this time of year:
“Loan Approved!” (But It’s a Scam)
With more people seeking quick loans to cover Black Friday buys, fraudsters offer fake loans requiring an upfront “processing fee.” Once paid? The loan never arrives.
Tip: Legitimate lenders never ask for fees before issuing a loan.
Bogus Delivery Texts
You get a message from “Royal Mail” or “DPD” saying your parcel couldn’t be delivered — with a link to “reschedule.” It looks legit, but the link can install malware or steal your card details.
Tip: Never click links in unexpected texts. Forward suspicious messages to 7726 and emails to report@phishing.gov.uk.
Copycat Retail Websites
That £29 air fryer? It might be a fake site made to look like a major brand. You pay… and receive nothing.
Tip: Manually type in website addresses. Use tools like Get Safe Online’s website checker to verify.
“It’s Your Mate… Can You Buy Gift Cards?”
Scammers spoof your contacts, pretending to be a friend who’s “locked out” or “in a bind.” They ask you to urgently buy gift cards and share the codes.
Tip: Always double-check with a phone call — don’t rely on emails or DMs.
Social Media Deals That Aren’t Real
From Instagram to Facebook Marketplace, fake ads promise discounts — but lead you to sites that steal data or push fake goods.
Tip: Look for verified seller badges. When in doubt, don’t check out.
Don’t Let Scam Season Eat Into Your Savings
At a time when every penny counts, it’s not just the discounts you should be chasing — it’s financial safety and smarter savings. This Black Friday, protecting your purchasing power matters more than ever.
And while bank fraud protection is getting better, it’s no silver bullet. The smartest move is often about how (and where) you store your money in the first place.
Bonus Tip – Protecting Your Savings from More Than Just Scams
While scammers are nibbling at the edges of our inboxes, inflation continues to nibble at our savings. Your pounds in the bank today buy less tomorrow.
TallyMoney gives you digital access to real, physical gold — not paper promises or speculative coins. Each tally® represents 1 milligram of physical gold you own, securely stored and spendable using a debit Mastercard.
It’s not just about protecting your money from fraud — it’s about protecting its value.
No transaction fees
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Full ownership of gold you can access anytime
No “fine print” or hidden charges
This Black Friday, Make Security the Priority
Double-check every deal.
Don’t share personal or payment info on impulse.
Keep your savings where they can’t be digitally drained or inflated away.
Because the best “deal” this season? Holding onto your hard-earned money.
Final Thought
Black Friday can be a great opportunity — or a financial trap. Be alert. Shop smart. And protect your savings from both digital scammers and shrinking value.