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From Black Friday to golden future

Black Friday is back with the same old promises of discounts and savings.
Banners and pop-ups are everywhere advertising 20%, 40%, even 70% off. Businesses are trying to convince you that if you don’t buy now, you’re missing out.

But are you really missing out? 

The short answer is no. While Black Friday can be a fun way to do some early Christmas shopping or a bit of retail therapy, many of the “discounts” are artificial. Prices are often raised beforehand so the reductions look bigger than they are.

How much do Brits spend on Black Friday?

Black Friday isn’t an exclusively American event anymore. It has been well and truly absorbed into British culture.

  • British consumers are projected to collectively spend around £9.52 billion this Black Friday weekend. 
  • The average Black Friday shopper in the UK expects to spend around £123 individually. 

That’s a lot of money being spent over a single weekend. But are these Black Friday deals actually that good?

The reality is most Black Friday “bargains” are artificial.

In 2023, consumer group Which? reviewed hundreds of big-retailer Black Friday deals and found that 92% of products were the same price or even cheaper at other times of the year. 

Put simply – most Black Friday bargains are fake.

Whilst there are some genuine discounts out there, the majority are just pricing hacks designed to get you to spend more of your hard earned money.

Here’s what gold has been doing

As retailers begin to amplify the noise around Black Friday, gold continues to quietly grow in value, as has been doing for years.

In fact, the price of gold increased by roughly 47.1% over the last 12 months, reaching new all time highs at over £3,200 per ounce this year. 

In that same 12 month period, Consumer Price Inflation (CPI) is around 3.6%. 

So while gold has grown at 47.1%, the pounds in your bank account have lost purchasing power at a rate of 3.6%.

And this growth is being noticed. We are seeing a growing number of Brits investing in gold. In the first seven months of 2025, UK gold account openings grew by 144% year-on-year.

When you consider gold’s growth and the effects of inflation on your purchasing power, it’s worth asking yourself whether your Black Friday money could be better spent on gold instead.

And in case you feel like you have missed the boat on gold’s price surge, there are many macro reasons supporting gold’s continued growth in the long term. 

What’s the best way to invest in gold?

For all its advantages and sustained price growth, owning gold has historically come with some drawbacks. 

For example, buying physical bars or coins often means queuing, paying premiums, and taking on the responsibility of insuring and securely storing the gold. Buying gold ETFs might avoid the storage issue, but you don’t truly own any gold – you only hold a paper representation of it. 

And neither of these options are liquid, meaning you can’t actually buy things with them as you can with regular cash.

With TallyMoney, you can own gold that you can spend. You get all of the benefits of real gold ownership without the drawbacks:

  • Fast: Open an account in minutes and convert pounds into gold instantly.
  • Real: You own physical, LBMA-accredited gold. It’s 100% yours.
  • Secure: High-security Brinks vault storage in Switzerland, fully insured.
  • Spendable: You get a Tally Mastercard debit card, accepted at over 150 million locations worldwide.

Final thoughts

So as this Black Friday approaches and retailers overwhelm you with “can’t-miss” deals, ask yourself whether it may be wiser to put your money into something that actually grows your long-term wealth. As gold continues to rise in value, this year’s smartest Black Friday move might be skipping the artificial discounts and investing in a golden future instead.

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Real World Examples

  1. Fancy a coffee? Use your TallyMoney Mastercard. Boom – paid. (Yes, you’re buying a flat white with gold. How amazing is that?)

  2. Need cash? Use any Mastercard ATM worldwide or spend across the globe. ZERO fees from us, ZERO markup. (When you spend or withdraw, your gold converts instantly at the global spot price. No catches, no hidden charges – just straight-up Mastercard exchange rates. Because your money shouldn’t cost you… more money.)

  3. Want some money back in your bank? Just tap ‘transfer’ in the app. (Though after a while, you might wonder why you’d want to…)

    Zero faff. Zero waiting. Zero fees when you spend tally.

Meet Cameron Parry

Meet the guy who wouldn’t accept being trapped in a ‘heads they win, tales we lose’ government-run monetary system that protects and benefits the financial institutions, to the detriment of the public. Where people’s deposits are constantly at risk, and losing value through inflation caused by central bankers and politicians.

If necessity is the mother of invention, then frustration may be the roommate’s cousin of motivation. In any case, he decided to stop getting mad and start a new monetary system with sound money. Where deposits serve the depositor, where savings build wealth for savers, and transactions are made in a familiar way. And he called it TallyMoney.

TallyMoney: Gold upgraded

With TallyMoney:

  • Your pounds instantly become physical gold (1 tally = 1mg of real gold)
    Stored in Swiss vaults (not under your bed)
  • Fully insured and allocated (actually yours, not a paper promise)
  • Spend it anywhere with your TallyMoney debit Mastercard
  • Transfer back to pounds instantly if needed (but why would you?)

We’re not anti-bank because it’s trendy. We’re anti-bank because the current system is rigged against you. Every day you leave money in a “savings” account, you’re funding their profits while your wealth evaporates.

Enter gold: the original currency

Why gold? It’s value is universally acknowledged.

  • It’s not controlled by any single government
  • It can’t be printed or manufactured
  • It’s actually scarce 
  • It requires effort to extract it 
  • It doesn’t rust, decay, or disappear
  • It has remarkable properties

So while the pound’s lost 50% of its value since 2004, gold’s grown by 146% in the last decade alone. While your bank savings got mugged by inflation, gold owners were laughing all the way to… well, not the bank.

But here’s the rub: Traditional gold ownership is a right pain. Buy physical bars? Prepare for storage fees that’ll make your eyes water, insurance premiums that never end, and a 5-10% haircut when you need to sell. Plus, try buying your weekly shop with a gold ingot.
Paper gold ETFs? They’re classed as Tier 3 assets for a reason – that’s financial speak for “risky as hell.” You don’t own gold, you own a promise. A tradeable IOU. And when everyone wants their gold at once? Good luck with that. So you’re stuffed either way: real gold that’s impossible to use, or fake gold that might not be there when you need it.
Until now.

The truth about inflation

How? Well, when politicians overspend (and they invariably do), they need more money to ‘stimulate the economy’. But raising taxes makes voters angry. So what do they do? They fire up the money printer, and boy do they love to print. To give you a sense of the scale, since 2015 the Bank of England has created £520bn out of thin air through “quantitative easing” (electronic money printing) plus £86bn in physical currency. 

Thing is, more pounds in circulation = each pound is worth less. Think about it: In 2004, £100 could buy you a decent night out, theatre tickets, and a cab home. Today? That same £100 barely covers the theatre tickets. Your money didn’t disappear – it was diluted, like someone’s been topping up your whisky with water when you weren’t looking.

The “2% inflation target” they bang on about? That’s them telling you they plan to steal 2% of your wealth every single year. And calling it healthy.

How TallyMoney actually works?

  1. First things first: we’ve got actual gold bullion* (none of that paper-promise nonsense) locked up tight in a Brinks vault in Switzerland. Yeah, those Brinks – the security legends who’ve been protecting valuables since Queen Victoria was on the throne.

  2. You send your pounds to your TallyMoney account (bye-bye, inflation-addicted fiat!).

  3. We use the global gold spot price to instantly turn your currency into its weight in gold. No hidden or fuzzy exchange rates, just the real market gold price + 1.49% gold purchase fee.

  4. Each milligram of your physical gold = 1 tally (we keep it decimal because no one wants to faff about with troy ounces – the specific unit for measuring gold).

  5. That’s it! Your app shows your balance in tally, but remember – those aren’t just numbers on a screen. That’s your solid gold, in milligrams, sitting pretty in Switzerland.
  6. You can now save and spend your gold as you see fit.

*All Tally gold is sourced from LBMA-accredited providers because we’re rebels with a cause… and standards. Instead of tracking the gold price per kg, your money is directly converted based on the real-time global gold spot price.

TallyMoney is 
real money

  1. Store of value
    Your gold sits in a Swiss vault (not getting ‘quantitatively eased’ away)
    Evidenced by 5,000 years of holding its value
    Can’t be inflated by government whim and fingers on the ‘currency print’ button
  2. Medium of exchange
    Spendable at 150+ million shops worldwide (thanks, Mastercard)
    Currency converts instantly at market rates (no sneaky margins)
    Moves as quickly as sending a text 
  3. Unit of account
    1 tally = 1mg of gold. Simple
    Stable enough to actually plan your future with
    Speaks every currency’s language (gold’s kind of a big deal everywhere)

This is why TallyMoney is so much more than just owning Gold – it’s a real financial revolution. We’re not just helping you own gold; we’re bringing back what money was always meant to be. Sound Money for a Brighter Future. Because your hard work and wealth deserve better than being slowly robbed by external forces.

We want you to have real money

  1. A store of value:
    Keeps its value over time
    Insulated from devaluation/inflation
    Actually rare and can’t be created out of thin air
  2. Medium of exchange:
    Easy to use for everyday transactions
    Widely accepted
    Can be transferred efficiently
  3. Unit of account:
    Works like a proper value-measuring stick (imagine if your ruler shrunk every year – mad, right?)
    Splits nicely into useful bits
    Reliable enough to plan your future with

Why does this matter? Because your hard work deserves better than being turned into monopoly money by someone else’s actions. Every time your currency loses value (inflation) its stealing from your past work, which harms your present savings, and your future dreams.