Privacy Policy

Updated: 9 October 2025

1. Important information and who we are

This privacy policy gives you information about how TallyMoney UK Ltd (Tally UK) collects and uses your personal data, including any data you may provide when you register to use Tally UK’s services.  

Controller

Tally UK is the controller and responsible for your personal data in all instances unless stated otherwise (collectively referred to as “we”, “us” or “our” in this privacy policy).

We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights (Section 9), please contact the DPO using the information set out below (Section 10). 

Transact Payments Limited (TPL) is the issuer of the Tally UK debit MasterCard (Card) and provider of the International Bank Account Number (IBAN) payment account. TPL is the controller of your personal data when providing you with the Card and the IBAN payment account. By opening an IBAN payment account and requesting a Card, you agree to TPL’s privacy policy, which can be located here: TPL | Privacy Policy

2. The types of personal data we collect about you

Personal data means any information about an individual from which that person can be identified. 

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

    • Identity Data includes first name, last name, username or similar identifier, title, date of birth. 
    • Contact Data includes residential address, email address and telephone numbers.
    • Financial Data includes bank account and payment card details.
    • Transaction Data includes details about payments to and from your Tally UK payment account, including card transactions. 
    • Financial Circumstances Data includes details about your wider financial circumstances including employment, income, expenses, other savings / investments and details of the source of your wealth and source of funds used with Tally UK.
    • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access our website or apps.  
    • Profile Data includes your username and password, your interests, preferences, feedback and survey responses.  
    • Usage Data includes information about how you interact with and use our website, app, products and services. 
    • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
    • Special Category Data includes data about your health and other circumstances which could impact the services provided by Tally UK.

We also collect and use aggregated data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals’ Usage Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our website to help improve the website and our service offering.

3. How is your personal data collected?

We will tell you if we require your consent to process certain aspects of data. 

We use different methods to collect data from and about you including through:

  • Your interactions with us. You may give us your personal data by filling in online application forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
    • apply for our products or services;
    • create an account on our website or app;
    • subscribe to our service or publications; 
    • request marketing to be sent to you;
    • enter a competition, promotion or survey; or
    • give us feedback or contact us. 
  • Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. We may also monitor and record your emails, in app messages, calls, and other means of contact for regulatory, crime prevention and internal improvement purposes as well as when we need a record of what has been said.  
  • Publicly available sources. We may receive personal data about you from public sources such as the UK Electoral Role, Land Registry and Companies House. 

4. How we use your personal data

Legal basis

The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:

    • Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.
    • Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure customer experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
    • Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.
    • Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose.

Purposes for which we will use your personal data 

  • We have set out below, in a table format, a description of all the ways we plan to use the various categories of your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Click the + symbol at the left of each row to reveal additional information.

Purpose/Use
Type of data
Legal basis

To register you as a new customer

(a) Identity
(b) Contact

(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation

The provision of TallyMoney UK products and services to you, including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(c) Review and investigation of fraud claims and complaints (including the sharing of relevant information with appropriate third parties as part of the investigation)

(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Marketing and Communications

(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to recover debts due to us, investigate your claims / complaints)
(c) Necessary to comply with a legal obligation

To manage our relationship with you which will include:
(a) Notifying you about changes to our general terms & conditions or privacy policy
(b) Providing you with periodic account statements and ongoing customer support
(c) Dealing with your requests, complaints and queries
(d) Conducting ongoing monitoring and fraud prevention efforts on undertaken activity
(e) Informing you about products and services
(f) Recording and processing details of special category data (e.g. health information) where this is relevant to our provision of products and services to you

(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
(e) Health and similar information which may indicate additional support is required

(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to keep our records updated and manage our relationship with you)

To administer and protect our business, our website and app (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

(a) Identity
(b) Contact
(c) Technical

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud)
(b) Necessary to comply with a legal obligation

To deliver relevant website and app content and online advertisements (including from third parties) to you and measure or understand the effectiveness of the advertising we serve to you

(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical

Necessary for our legitimate interests (to study how customers use our services, to develop them, to grow our business and to inform our marketing strategy)

To use data analytics to improve our website / app, products/services, customer relationships and experiences and to measure the effectiveness of our communications and marketing

(a) Technical
(b) Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

To send you relevant marketing communications (including from third parties) and make personalised suggestions and recommendations to you about goods or services that may be of interest to you based on your Profile Data

(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and Communications

Consent, having obtained your prior consent to receiving direct marketing communications

To carry out market research through your voluntary participation in surveys

(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and Communications

Necessary for our legitimate interests (to study how customers use our services and to help us improve and develop such services).

To inform automated decision making with regard to fraud and money laundering as well as to evaluate certain aspects of your circumstances to determine whether you should be offered, or have continued access to, products and services or for purposes of determining any thresholds or limitations which apply to your use of our products and services. Automated decisions may also inform which marketing communications you receive.

(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Technical
(f) Usage
(g) Profile
(h) Marketing and Communications

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud)
(b) Necessary to comply with a legal obligation
(c) Consent, having obtained your prior consent to receiving direct marketing communications

To wrap things up, you’ll need the TallyMoney app. We’ve just pinged a download link to your phone – check your messages!

Direct marketing 

You will receive marketing communications from us if you have requested information from us or signed up to receive services from us and not opted out of receiving the marketing.

We may also analyse your Identity, Contact, Technical, Usage and Profile Data to form a view on which Tally UK services and offers may be of interest to you so that we can then send you relevant marketing communications. 

Third-party marketing, remarketing and lookalike audiences 

With your prior express consent, we may share your personal data with carefully selected third-party providers for the purpose of targeted advertising, including remarketing campaigns and the creation of lookalike audiences. This allows these providers to display adverts for products and services to you or to audiences with similar characteristics to our customers. We will never share personal data for these purposes without your explicit consent. You will always retain the right to withhold your consent.

Opting out of marketing 

You can ask us to stop sending you marketing communications at any time by following the opt-out links within any marketing communication sent to you or by contacting us. You can also elect to opt out in our app, by updating your preferences in the ‘privacy settings’ of your Profile. 

If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes for example updates to our Terms and Conditions, and checks to confirm that your contact details are correct. 

Cookies

For more information about the cookies we use and how to change your cookie preferences, please refer to our Cookie Policy. 

5. Disclosures of your personal data

We may share your personal data where necessary with the parties set out below for the purposes set out in the above table.

  • LexisNexis Risk Solutions UK Limited: our primary partner for customer onboarding. We use LexisNexis to screen each customer’s declarative data and identity documentation to electronically verify its accuracy. 
  • IVXS Limited trading as ComplyAdvantage: our primary partner for transaction and ongoing monitoring. We work with ComplyAdvantage to filter undertaken activity to identify unusual or suspicious transactions that warrant further investigation, including instances of attempted or actual fraud. 
  • Transact Payments Limited: an authorised electronic money institution, regulated and supervised by the Gibraltar Financial Services Regime that issues the Tally UK debit MasterCard and IBAN accounts. 
  • Marqueta, Inc.: our payment processor, which facilitates card present and card not present authorisations with MasterCard, providing address verification, card verification value (CVV), and 3D Secure services.
  • Other third parties acting on our behalf such as server and back-up hosting providers, banks and payment system providers, IT software and maintenance providers and their agents.
  • Legal and other advisers including our auditors.
  • Competent law enforcement authorities, where we are expressly required to do so by law. 
  • Courts in the UK or abroad as necessary to comply with legal requirements, for the administration of justice, to protect the security or integrity of our business operations or to protect vital interests.
  • Other companies within the TallyMoney Group where this is required for the provision of products / service to you or otherwise within the legitimate interests of TallyMoney UK Limited.
  • Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
  • Third parties that you legitimately appoint to act on your behalf.
  • Government bodies and dispute resolution bodies which may include the Financial Ombudsman Service, HMRC and financial services regulators. Such information may be shared with tax authorities and regulators outside of the UK.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International transfers

We may transfer your personal data to non-UK service providers that carry out certain functions on our behalf. 

Whenever we transfer your personal data out of the UK to service providers, we ensure a similar degree of protection is afforded to it by ensuring that the following safeguards are in place: 

  • We will only transfer your personal data to countries that have been deemed by the UK to provide an adequate level of protection for personal data. This includes the United States of America following the adoption of the UK – US Data Bridge on 12 October 2023. 
  • We may use specific standard contractual terms approved for use in the UK which give the transferred personal data the same protection as it has in the UK. 

7. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. 

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data retention

How long will you use my personal data for?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

By law we have to keep information about our customers (including Contact, Identity, Financial and Transaction Data) for at least six years after they cease being customers. 

In some circumstances you can ask us to delete your data: see Section 9 below for further information.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

9. Your legal rights

You have a number of rights under data protection laws in relation to your personal data. 

You have the right to:

  • Be informed about how we will process your data – this is met by this privacy policy.
  • Request access to your personal data (commonly known as a “subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us. Any incorrect data can be corrected in the app, on the website or by contacting us using the details in section 10 of this policy. We may require evidence of the correct information for some amendments.
  • Withdraw your consent to our processing of your data where we rely on your consent as the legal basis for processing.
  • Request erasure of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.
  • You also have the absolute right to object, at any time, to the processing of your personal data for direct marketing purposes. To withdraw your consent for marketing, you can follow the opt-out links included in any marketing communication sent to you, or contact us directly. You can also choose to opt out in our app by updating your preferences in the ‘Privacy Settings’ section of your profile.
  • Request certain information about how we make automated decisions without human intervention. You may also have a right to challenge automated decisions and request human intervention.
  • Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in one of the following scenarios:
    • If you want us to establish the data’s accuracy;
    • Where our use of the data is unlawful but you do not want us to erase it;
    • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
    • You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

If you wish to exercise any of the rights set out above, please contact us (Section 10)

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated. 

10. Contact details

If you have any questions about this privacy policy or about the use of your personal data or you want to exercise your privacy rights, please contact our DPO:

11. Complaints

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

12. Changes to the privacy policy and your duty to inform us of changes  

We keep our privacy policy under regular review. 

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us, for example a new address or email address.

13. Third-party links  

Our website and app may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

Real World Examples

  1. Fancy a coffee? Use your TallyMoney Mastercard. Boom – paid. (Yes, you’re buying a flat white with gold. How amazing is that?)

  2. Need cash? Use any Mastercard ATM worldwide or spend across the globe. ZERO fees from us, ZERO markup. (When you spend or withdraw, your gold converts instantly at the global spot price. No catches, no hidden charges – just straight-up Mastercard exchange rates. Because your money shouldn’t cost you… more money.)

  3. Want some money back in your bank? Just tap ‘transfer’ in the app. (Though after a while, you might wonder why you’d want to…)

    Zero faff. Zero waiting. Zero fees when you spend tally.

Meet Cameron Parry

Meet the guy who wouldn’t accept being trapped in a ‘heads they win, tales we lose’ government-run monetary system that protects and benefits the financial institutions, to the detriment of the public. Where people’s deposits are constantly at risk, and losing value through inflation caused by central bankers and politicians.

If necessity is the mother of invention, then frustration may be the roommate’s cousin of motivation. In any case, he decided to stop getting mad and start a new monetary system with sound money. Where deposits serve the depositor, where savings build wealth for savers, and transactions are made in a familiar way. And he called it TallyMoney.

TallyMoney: Gold upgraded

With TallyMoney:

  • Your pounds instantly become physical gold (1 tally = 1mg of real gold)
    Stored in Swiss vaults (not under your bed)
  • Fully insured and allocated (actually yours, not a paper promise)
  • Spend it anywhere with your TallyMoney debit Mastercard
  • Transfer back to pounds instantly if needed (but why would you?)

We’re not anti-bank because it’s trendy. We’re anti-bank because the current system is rigged against you. Every day you leave money in a “savings” account, you’re funding their profits while your wealth evaporates.

Enter gold: the original currency

Why gold? It’s value is universally acknowledged.

  • It’s not controlled by any single government
  • It can’t be printed or manufactured
  • It’s actually scarce 
  • It requires effort to extract it 
  • It doesn’t rust, decay, or disappear
  • It has remarkable properties

So while the pound’s lost 50% of its value since 2004, gold’s grown by 146% in the last decade alone. While your bank savings got mugged by inflation, gold owners were laughing all the way to… well, not the bank.

But here’s the rub: Traditional gold ownership is a right pain. Buy physical bars? Prepare for storage fees that’ll make your eyes water, insurance premiums that never end, and a 5-10% haircut when you need to sell. Plus, try buying your weekly shop with a gold ingot.
Paper gold ETFs? They’re classed as Tier 3 assets for a reason – that’s financial speak for “risky as hell.” You don’t own gold, you own a promise. A tradeable IOU. And when everyone wants their gold at once? Good luck with that. So you’re stuffed either way: real gold that’s impossible to use, or fake gold that might not be there when you need it.
Until now.

The truth about inflation

How? Well, when politicians overspend (and they invariably do), they need more money to ‘stimulate the economy’. But raising taxes makes voters angry. So what do they do? They fire up the money printer, and boy do they love to print. To give you a sense of the scale, since 2015 the Bank of England has created £520bn out of thin air through “quantitative easing” (electronic money printing) plus £86bn in physical currency. 

Thing is, more pounds in circulation = each pound is worth less. Think about it: In 2004, £100 could buy you a decent night out, theatre tickets, and a cab home. Today? That same £100 barely covers the theatre tickets. Your money didn’t disappear – it was diluted, like someone’s been topping up your whisky with water when you weren’t looking.

The “2% inflation target” they bang on about? That’s them telling you they plan to steal 2% of your wealth every single year. And calling it healthy.

How TallyMoney actually works?

  1. First things first: we’ve got actual gold bullion* (none of that paper-promise nonsense) locked up tight in a Brinks vault in Switzerland. Yeah, those Brinks – the security legends who’ve been protecting valuables since Queen Victoria was on the throne.

  2. You send your pounds to your TallyMoney account (bye-bye, inflation-addicted fiat!).

  3. We use the global gold spot price to instantly turn your currency into its weight in gold. No hidden or fuzzy exchange rates, just the real market gold price + 1.49% gold purchase fee.

  4. Each milligram of your physical gold = 1 tally (we keep it decimal because no one wants to faff about with troy ounces – the specific unit for measuring gold).

  5. That’s it! Your app shows your balance in tally, but remember – those aren’t just numbers on a screen. That’s your solid gold, in milligrams, sitting pretty in Switzerland.
  6. You can now save and spend your gold as you see fit.

*All Tally gold is sourced from LBMA-accredited providers because we’re rebels with a cause… and standards. Instead of tracking the gold price per kg, your money is directly converted based on the real-time global gold spot price.

TallyMoney is 
real money

  1. Store of value
    Your gold sits in a Swiss vault (not getting ‘quantitatively eased’ away)
    Evidenced by 5,000 years of holding its value
    Can’t be inflated by government whim and fingers on the ‘currency print’ button
  2. Medium of exchange
    Spendable at 150+ million shops worldwide (thanks, Mastercard)
    Currency converts instantly at market rates (no sneaky margins)
    Moves as quickly as sending a text 
  3. Unit of account
    1 tally = 1mg of gold. Simple
    Stable enough to actually plan your future with
    Speaks every currency’s language (gold’s kind of a big deal everywhere)

This is why TallyMoney is so much more than just owning Gold – it’s a real financial revolution. We’re not just helping you own gold; we’re bringing back what money was always meant to be. Sound Money for a Brighter Future. Because your hard work and wealth deserve better than being slowly robbed by external forces.

We want you to have real money

  1. A store of value:
    Keeps its value over time
    Insulated from devaluation/inflation
    Actually rare and can’t be created out of thin air
  2. Medium of exchange:
    Easy to use for everyday transactions
    Widely accepted
    Can be transferred efficiently
  3. Unit of account:
    Works like a proper value-measuring stick (imagine if your ruler shrunk every year – mad, right?)
    Splits nicely into useful bits
    Reliable enough to plan your future with

Why does this matter? Because your hard work deserves better than being turned into monopoly money by someone else’s actions. Every time your currency loses value (inflation) its stealing from your past work, which harms your present savings, and your future dreams.