Gold is on fire right now. Investors looking to buy gold are seeing record-breaking prices as demand continues to surge. The precious metal hit another record high towards the end of last month.
At $2,765 an ounce, gold had risen by more than 33% since the beginning of 2024. Almost 50% since the start of 2023.
It’s a better return than you’re likely to find in almost any other area of today’s choppy markets.
And long may it continue.
The analysts are certainly optimistic.
Thanks to a combination of anticipated rate cuts, robust central bank buying, and the ongoing threat of geopolitical shocks… the brainboxes over at Goldman Sachs recently updated their gold price forecast for early 2025 to $2,700 an ounce.
Looking further ahead, some experts even believe the price will have reached $5,000 an ounce by the end of the decade. This makes now an ideal time to buy gold before prices climb even higher.
We don’t know what will happen. What we do know is that gold is delivering on its reputation as a stable source of strong returns in a world of prevailing uncertainty.
So, if you haven’t already…
Getting some exposure right now is an obvious opportunity.
There’s a number of options out there. But the cheapest, most convenient, and most stable doesn’t actually involve buying gold at all.
It involves buying a currency—tally.
The importance of direct ownership
The best way to get exposure to gold is to buy gold.
Obvious? Yes. But also, really important.
You see, many people opt to invest in gold indirectly these days. They buy an ETF tracking the price of gold or a company mining the precious metal.
The problem is, you don’t actually own any gold at all with these methods – you own shares. And shares are fine—until they aren’t.
They will rise with the gold price, sure. But imagine your ETF provider goes into bankruptcy or your miner has to stop gold production…
Their value could collapse. You’ll be left holding the bag.
Far better to invest in gold directly. Still, even this needs to be approached with caution.
Buying your own personal precious metal supply seems exciting and a bit ingenious, but it’s actually really hard.
Uncomfortable with shoving your gold under the mattress or burying it in the garden? Then you’ll have to arrange to keep in a secure storage facility at your own expense and inconvenience.
Want to sell up? Well good luck, because gold is highly illiquid.
You’ll have to commission a dealer. Then they’ll have to identify a buyer, negotiate terms, verify authenticity, and arrange secure transportation.
It can take weeks. By the time you’ve actually turned your gold into cash, a large portion will already have been had.
TallyMoney is the lowest-cost way to buy gold
A better way to get direct gold exposure is through a platform.
You own actual, physical gold. But someone else handles the buying, the storage, and the selling for you.
Now, while hugely convenient, these services also come at a pretty sharp cost. And this cost can really start to eat into your returns when gold rises—a primary reason for buying gold in the first place.
How expensive are we talking?
Well, the commission (the charge for managing the purchase/sale of gold) can reach up to 8%. The spread (the extra cost the exchange tacks on top of gold) can hit 3%.
Immediately stripping up to 11% off your investment runs counter to the idea of gold being a “safe haven” for your wealth. You’d need the price of gold to rise significantly after you bought just to get back to where you started.
A much better way of getting direct exposure to gold is to store your wealth in tally. It offers a modern alternative for those who want to buy gold without the hassle of storage, high fees, or difficult resale.
Tally is a currency. You can spend it wherever you want.
Unlike fiat currencies backed by governments like the pound, though… tally is backed by gold.
When you deposit pounds into your TallyMoney account, its converted into units of tally.
Each tally represents ownership of a milligram of physical gold stored on your behalf in a secure vault in Switzerland.
The number of tally you get is equal to the number of milligrams of gold your deposit could buy at the gold spot price.
When the price of gold rises, so does the value of your tally.
Just like a gold platform, we sort everything for you—the buying, the storing, the selling.
Aside from the versatility of holding currency, the key difference with tally is we don’t believe in punishing our customers with costs that eat into their gains when the price of gold rises.
We only charge a gold handling fee of 0.5%.
You won’t find this rate elsewhere on the market. Even the lowest rate of commission being charged by another gold investment platform is nearly three times our own.
Our fx is fixed at 0.99%—regardless of the amount we pay.
It’s our way of making sure you can hold on to as much of the return you make by investing in gold as possible.
Plus, there are zero fees when you spend your tally, transfer it to your main account, or even withdraw cash from an ATM – whether you’re at home or abroad!
And in the unlikely event anything happened to us, 100% of your gold would be promptly sold and the fiat value returned to you, less 1% fee for the administrative process.
