Why does tally® fluctuate?

If you have a TallyMoney account, you’ve probably noticed that your tally balance can both grow and dip in the short term when measured in pounds. Holding tally means you own real, LBMA-accredited gold, and whilst it can be unsettling to see a short term dip, it’s important to remember that the long term trend is clear – gold is growing in price. 

In fact it has grown by an average of 12% per year since the year 2000.

By contrast, fiat currencies like the pound are losing purchasing power due to inflation and non-stop money printing. This is also a long term trend that isn’t going away any time soon.

So why then do gold fluctuations happen in the short term? Let’s unpack this question in greater detail.

Why gold fluctuates in the short term

The first thing to understand is that gold fluctuations are completely normal. Gold has been used as a store of value for thousands of years, and throughout history its price has never moved in a straight line. 

Short term fluctuations in the price of gold happen because its value is always being measured against fiat currencies like the pound, and these are constantly changing.

Why? Because inflation, interest rates, and political uncertainty all affect how much confidence people have in fiat currencies. When that confidence shifts, the amount of currency required to buy the same amount of gold changes.

What matters is not what happens over a few days or weeks, but what happens over many years. Or to put it in simple terms: Focus on the long-term trend, not short term movements.

When in doubt, zoom out

Remember, gold has experienced over 26 years of consistent annual growth.

And that growth has not been without its dips. There have been plenty of short-term gold fluctuations, including pullbacks and flat periods.

Yet when we zoom out, it’s clear that over the long term, gold has consistently increased in value relative to the pound.

Why? Because the pound itself is getting weaker and will continue to do so. Pretty much everything costs more today than it did 20 years ago, and gold is no exception. 

This is why it’s important not to let short term dips distract you from the bigger picture – the pound is losing value and gold is growing over the long term.

Why the pound loses value over time

So why does the pound lose purchasing power over time? Why do everyday costs seem to rise year after year, even when nothing about the product itself has changed?

There are two main forces at work.

Inflation

Inflation is the gradual increase in prices across the economy. It exists by design because governments prefer people to spend and borrow rather than save their money. This keeps money moving through the economy but the trade-off is that your money is worth less and less every year.

Inflation silently eats away at the value of your savings and its effects compound over time. A small increase in the inflation rate may not seem significant, but over a decade or more it can severely reduce your purchasing power.

Money creation

In addition to inflation, the government and the Bank of England are constantly increasing the supply of pounds. They do this to service the huge national debt we now have and fund various spending programmes.

Expanding the money supply means that each individual pound is diluted. This means that even if your bank balance remains the same, you’re able to buy less and less with the same amount every year.

Because this erosion of your purchasing power happens quietly, it’s easy to overlook. There is no daily alert telling you that your pounds are worth less than they were last year.

Gold is different. It has a limited supply and can’t be printed out of thin air.

The bigger picture

Gold fluctuations can feel unsettling if you only look at short timeframes. But history shows that focusing too closely on short-term movements misses the point.

What matters is the long-term trend.

Gold has preserved value for thousands of years, and TallyMoney gives you a modern way to store your savings in gold and buy things in pounds (or any local currency). 

This means you get the best of both worlds:

Short-term fluctuations are normal. Long-term value preservation is the reason gold exists at all.

And that’s why tally fluctuates.

Continue Reading

How to beat the hidden tax on your savings

Are your savings working for you, or a bank?

Saving strategies: how often should you save?

Let’s get physical: How much gold bullion and printed fiat currency actually exists?

Why Faster Payments aren’t always so fast

How to get a TallyMoney account

Real World Examples

  1. Fancy a coffee? Use your TallyMoney Mastercard. Boom – paid. (Yes, you’re buying a flat white with gold. How amazing is that?)
  2. Need cash? Use any Mastercard ATM worldwide or spend across the globe. ZERO fees from us, ZERO markup. (When you spend or withdraw, your gold converts instantly at the global spot price. No catches, no hidden charges – just straight-up Mastercard exchange rates. Because your money shouldn’t cost you… more money.)
  3. Want some money back in your bank? Just tap ‘transfer’ in the app. (Though after a while, you might wonder why you’d want to…)

    Zero faff. Zero waiting. Zero fees when you spend tally.

Meet Cameron Parry

Meet the guy who wouldn’t accept being trapped in a ‘heads they win, tales we lose’ government-run monetary system that protects and benefits the financial institutions, to the detriment of the public. Where people’s deposits are constantly at risk, and losing value through inflation caused by central bankers and politicians.

If necessity is the mother of invention, then frustration may be the roommate’s cousin of motivation. In any case, he decided to stop getting mad and start a new monetary system with sound money. Where deposits serve the depositor, where savings build wealth for savers, and transactions are made in a familiar way. And he called it TallyMoney.

TallyMoney: Gold upgraded

With TallyMoney:

  • Your pounds instantly become physical gold (1 tally = 1mg of real gold)
    Stored in Swiss vaults (not under your bed)
  • Fully insured and allocated (actually yours, not a paper promise)
  • Spend it anywhere with your TallyMoney debit Mastercard
  • Transfer back to pounds instantly if needed (but why would you?)

We’re not anti-bank because it’s trendy. We’re anti-bank because the current system is rigged against you. Every day you leave money in a “savings” account, you’re funding their profits while your wealth evaporates.

Enter gold: the original currency

Why gold? It’s value is universally acknowledged.

  • It’s not controlled by any single government
  • It can’t be printed or manufactured
  • It’s actually scarce 
  • It requires effort to extract it 
  • It doesn’t rust, decay, or disappear
  • It has remarkable properties

So while the pound’s lost 50% of its value since 2004, gold’s grown by 146% in the last decade alone. While your bank savings got mugged by inflation, gold owners were laughing all the way to… well, not the bank.

But here’s the rub: Traditional gold ownership is a right pain. Buy physical bars? Prepare for storage fees that’ll make your eyes water, insurance premiums that never end, and a 5-10% haircut when you need to sell. Plus, try buying your weekly shop with a gold ingot.
Paper gold ETFs? They’re classed as Tier 3 assets for a reason – that’s financial speak for “risky as hell.” You don’t own gold, you own a promise. A tradeable IOU. And when everyone wants their gold at once? Good luck with that. So you’re stuffed either way: real gold that’s impossible to use, or fake gold that might not be there when you need it.
Until now.

The truth about inflation

How? Well, when politicians overspend (and they invariably do), they need more money to ‘stimulate the economy’. But raising taxes makes voters angry. So what do they do? They fire up the money printer, and boy do they love to print. To give you a sense of the scale, since 2015 the Bank of England has created £520bn out of thin air through “quantitative easing” (electronic money printing) plus £86bn in physical currency. 

Thing is, more pounds in circulation = each pound is worth less. Think about it: In 2004, £100 could buy you a decent night out, theatre tickets, and a cab home. Today? That same £100 barely covers the theatre tickets. Your money didn’t disappear – it was diluted, like someone’s been topping up your whisky with water when you weren’t looking.

The “2% inflation target” they bang on about? That’s them telling you they plan to steal 2% of your wealth every single year. And calling it healthy.

How TallyMoney actually works?

  1. First things first: we’ve got actual gold bullion* (none of that paper-promise nonsense) locked up tight in a Brinks vault in Switzerland. Yeah, those Brinks – the security legends who’ve been protecting valuables since Queen Victoria was on the throne.
  2. You send your pounds to your TallyMoney account (bye-bye, inflation-addicted fiat!).
  3. We use the global gold spot price to instantly turn your currency into its weight in gold. No hidden or fuzzy exchange rates, just the real market gold price + 1.49% gold purchase fee.
  4. Each milligram of your physical gold = 1 tally (we keep it decimal because no one wants to faff about with troy ounces – the specific unit for measuring gold).
  5. That’s it! Your app shows your balance in tally, but remember – those aren’t just numbers on a screen. That’s your solid gold, in milligrams, sitting pretty in Switzerland.
  6. You can now save and spend your gold as you see fit.

*All Tally gold is sourced from LBMA-accredited providers because we’re rebels with a cause… and standards. Instead of tracking the gold price per kg, your money is directly converted based on the real-time global gold spot price.

TallyMoney is real money

  1. Store of value
    Your gold sits in a Swiss vault (not getting ‘quantitatively eased’ away)
    Evidenced by 5,000 years of holding its value
    Can’t be inflated by government whim and fingers on the ‘currency print’ button
  2. Medium of exchange
    Spendable at 150+ million shops worldwide (thanks, Mastercard)
    Currency converts instantly at market rates (no sneaky margins)
    Moves as quickly as sending a text 
  3. Unit of account
    1 tally = 1mg of gold. Simple
    Stable enough to actually plan your future with
    Speaks every currency’s language (gold’s kind of a big deal everywhere)

This is why TallyMoney is so much more than just owning Gold – it’s a real financial revolution. We’re not just helping you own gold; we’re bringing back what money was always meant to be. Sound Money for a Brighter Future. Because your hard work and wealth deserve better than being slowly robbed by external forces.

We want you to have real money

  1. A store of value:
    Keeps its value over time
    Insulated from devaluation/inflation
    Actually rare and can’t be created out of thin air
  2. Medium of exchange:
    Easy to use for everyday transactions
    Widely accepted
    Can be transferred efficiently
  3. Unit of account:
    Works like a proper value-measuring stick (imagine if your ruler shrunk every year – mad, right?)
    Splits nicely into useful bits
    Reliable enough to plan your future with

Why does this matter? Because your hard work deserves better than being turned into monopoly money by someone else’s actions. Every time your currency loses value (inflation) its stealing from your past work, which harms your present savings, and your future dreams.